Editorial policy

backlinksfinland.com publishes guides on link building and SEO in Finland. This page explains how we research, write, check and update those guides, so you can judge how far to rely on them.

Who writes and reviews our content

Every guide on backlinksfinland.com is written or reviewed by Christopher Hammer, SEO Lead at SEO Butler Limited. Christopher has 12 years of experience in SEO, including six years working with the Finnish market and Finnish link building. Each article shows its author, so you always know who stands behind it.

How we research and check facts

We check every fact, figure and rule against a reliable source before publishing it.

  • Primary sources first: We use official and original sources wherever possible, such as Google Search Central, Statistics Finland, Traficom, the Finnish Competition and Consumer Authority (KKV) and the text of Finnish legislation.
  • No invented data: If we can’t verify a figure, we leave it out.
  • Sources listed: Every article ends with a list of the sources we used, so you can check them yourself.
  • Dated figures: Statistics and prices include the date they were checked, because data changes.

How we use our own data

Some guides include figures from SEO Butler’s own work, such as the size of our Finnish publisher network. We only publish these as aggregated totals, averages or ranges. We never name individual publishers or share client information. Where a price range is shown, it is an educational example and not a quote.

How we use AI tools

We use AI tools to help with research and drafting. AI never publishes anything on its own. Every article is fact-checked against sources and reviewed by a human editor before it goes live, and the reviewing author is responsible for its accuracy.

Finnish-language content

When our guides include Finnish words, examples or keyword forms, they are checked by a native Finnish speaker.

How we keep content up to date

We review our guides regularly and update them when rules, data or search practices change. Topics that move quickly, such as the Finnish gambling market reform and Google’s policies, are reviewed whenever a relevant change is announced. When we make a significant update, we change the “last updated” date on the article.

Corrections

If you find an error, please tell us at [email protected]. We check every correction request. When we confirm an error, we fix it promptly, and for significant corrections we note what changed at the end of the article.

Commercial relationship and links

backlinksfinland.com is owned by SEO-Butler Limited, which sells link building and SEO services. We keep our guides informational and cover options that don’t involve us, including methods and tools from other providers.

  • Links to SEO Butler: When an article links to SEO Butler’s services, the link is clearly branded, so you know where it leads.
  • Other external links: We link to other websites because they are useful sources, not because anyone paid us to.
  • Paid placements: We don’t accept payment from third parties to publish content or links on backlinksfinland.com.

Gambling-related content

Some of our guides cover SEO for the gambling industry in Finland. These guides are written for businesses, not players, and they don’t promote gambling to consumers. They include a disclaimer, and we review them closely as the Finnish licensing system develops.

Contact

Questions about this policy can be sent to [email protected].

You can also call us on +356 99034596.